David Obadia on BWGH x PUMA

By February 14, 2014 Features No Comments

BWGH‘s David Obadia sat down with Hypebeast recently to talk about his upcoming collaboration with PUMA on the “Bluefield” sneaker.

Inspired by Mark Rothko paintings, the shoe hails back to the brand’s focus on fusing fashion and contemporary art.


There are three parts to this shoe – fashion, sportswear and contemporary art. The color elements were inspired by contemporary art and Mark Rothko’s delusion of Blue. The mesh of the shoe draws its inspiration from sportswear and this material is associated with being sporty. We decided to use the same chenille fabric found on our sweaters, as well as the woven laces that we use in our outerwear pieces.

But according to Obadia, it’s still very much true to the spirit and essence of the French brand. He suggests styling it with a BWGH Sweater Bomber.


Check out the full interview at Hypebeast.

PREVIOUSLY: See the shoe in action, watch the collection’s teaser video. Further offerings from BWGH x PUMA coming soon.