1. Describe the very first season of Rxmance and why was this project started? Rxmance was created by a few friends in Boulder, Colorado. It was a perfect storm of bored artists and eager entrepreneurs. We taught ourselves how to make silk screens and we spent countless hours printing t-shirts and making art. We had no preconception of what Rxmance would become. It was a very fun time! We started selling our t-shirts to skateboard shops so I guess we were technically an action sports brand at the beginning. Ha 2. Can you speak briefly about your trials and tribulations…
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Q. Can you give us a teaser of what’s in store for SS15? A. For Spring Summer ’15, we’ve decided to distill a list of the themes that define our brand and break those themes down to their most simple and direct essence: words. type. shapes. photos. Season after season we’ve progressively added complexity to our messages both visually and conceptually. This season we go for the most simple. Pulling it back, bringing it back to the essence. Words on paper. Thought. Universal messages. Straight to the ocular receptor. Q. How did you guys come about collaborating on the new campaign…
From Visual Tales Magazine, How Does Freedom Feel video editorial. Featuring clothing from Medium Concepts. Styling and casting by John Tan. Directed by CANDY KENNEDY Shot and edited by MARK SHERMAN Styled by JOHN TAN Model JOHN HEIN|FORD